QAS
Are your customers sticking with you?
QAS required a DM campaign to reinforce the benefits of their market-leading address capture software. We produced a big red magnet mailer based around the concept of 'Capture your data right first time....and stick with it'. The mailing was in fact magnetic and arrived with little green 'good address' envelope magnets.
Phase 2 of the campaign consisted of a follow-up spring cleaning vacuum direct mail, email and press ad to promote their address cleaning software.
We're awaiting the campaign results... so watch this space.
