What's the Wow all about?
To coincide with the launch of Microsoft's upgraded 2007 software suite (Exchange, Vista & Office), Computacenter, the largest independent provider of software in the UK, briefed Quick-Thinking to create a campaign to promote their introductory customer event.
We developed an exclusive 'What's all the Wow about?' postcard and direct mail and follow-up email inviting customers to come and learn how Computacenter could be their partner of choice for a hassle-free migration to EVO.
The campaign generated 125 seminar registrations against a target of just 60.